Apple has created one Twitter The page was back in 2011 and hasn’t tweeted anything yet, so, it’s pretty surprising. Many thought that Twitter had come up with a separate special button for Apple. But it turns out to be simple marketing. Apple is not the first to push a button like custom.
If you want to tweet with #BlackIsKing there is a new animation for the Omg Wait Like Button 😳 https://t.co/TlwfvNr8Tj
– Sky (hyhyunster) 1596232408000
Disney was first introduced on Twitter this week with the Black Is King hashtag. In July, Twitter users were surprised to see the “lion effect” when they liked any tweet with the Black Is King hashtag. NASA Disney followed suit with a #CountdownToMars hashtag to show off a cute animated rocket to celebrate the rover’s launch to Mars. Later, the NBA added basketball to the bout with the #WholeNewgame hashtag. Now, the ‘sorcery’ behind this animated Like button is clear. Any brand can get a special kind of button by paying for Twitter.
Twitter calls it branded likes. In fact, this is one of the coolest things Twitter has to offer in 2020. And this promotional feature has also promoted brands.
Yo it has dope.likes and retweet animations. Like & Retweet @ Magic #AppleEvent https://t.co/8xQxdicxJH
– Sulekha (@ Hiddeniris02) 1602649574000
Disney, NASA and the NBA first tried the branded likes, and Apple spread it to the world. In fact, Apple continued with the branded Like button for other events.
Recently, Red Bull also added a new promotional feature offered by Twitter. But it was a little different. To see Red Bull Can Animation, people must copy and paste the “# レ ド ド ド ド ド ド ನಲ್ಲಿ ನಲ್ಲಿ ನಲ್ಲಿ ನಲ್ಲಿ ನಲ್ಲಿ ನಲ್ಲಿ ನಲ್ಲಿ ಮತ್ತು ಮತ್ತು ಮತ್ತು ಮತ್ತು ಮತ್ತು ಮತ್ತು ಮತ್ತು ಮತ್ತು ಮತ್ತು and press the Like button. Now what is “レ ド ブ ル”? This is a Red Bull written in Japanese.
Twitter is currently offering branded likes in the US and Japan, which explains why Red Bull chose “レ ブ” “.
Like Dis Post For Surprise 👀 # Red Bull https://t.co/Tcp4FtfszC
– Red Bull (@redbull) 1606821657000
Twitter is always regarded as a serious social media platform, where most trendy conversations are peaceful. This can be tricky for companies to advertise on Twitter and get some meaningful engagement. Also, it is difficult for brands to hit the Like Button or engage with the brand in the advertised tweets. But the new Branded Likes campaign feature offers much needed breathing and some harmless brand engagement.
Twitter has not officially revealed how much it will cost to get the branded Like button. But given the excitement surrounding it, we can expect more brands to opt for Twitter in 2021 when they allow the Like Button campaign to promote more countries.
Of course, bidding the right price for a brand like Button can reduce social media budgets, but real people can voluntarily and unintentionally bid on such a button and the brand’s “cool factor” Twitter has just discovered the right solution.